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Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.

Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.

This examination reveals that the media characteristics of the Internet facilitate easier manipulation of information and increase the incidence of misinformation.

Medium as the Message When a new technology emerges, its form merits careful study, for "the medium is the message", as admonished by Mc Luhan (1964).

A light bulb does not possess or deliver content in the way of a newspaper article or television program. The space created by the light bulb offers new possibilities; for instance, it enables people to work in what otherwise would be complete darkness.

In this sense, a light bulb, by its mere presence, creates a new environment or medium, with new possibilities and new influences (Mc Luhan, 1964, p. Similarly, the invention of the Internet does not merely give a new tool for information collection and circulation; it creates a virtual world that awakens and develops new dimensions of human interactions, revises the sense of authenticity, and excites new imaginations.

A great diversity of online dating services currently exists (see Comparison of online dating services).

Online dating services also differ widely in their revenue streams.

Most services also encourage members to add photos or videos to their profile.

Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

"Cyberdating," as it is called, promises to proffer new possibilities and creativities not found in the real-life world.

The multi-billion dollar industry in Internet dating and matching services attests to the popularity of cyberdating.

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